LIFESTYLE UPDATE – IDEAS, EXPERIENCES & EVENTS

By Ellie Richards

Lifestyle Update – the Slingshot Report

Here at Slingshot, we have been working throughout the summer building on the foundations of our business and for our clients. Having said that, we have also managed to attend some great events, sit occasionally by a pool, enjoying the heat wave and escaping to foreign shores, where we constantly find inspiration. We wanted to provide a guide to some innovative products, events and experiences that we have come across that we hope you get to experience for yourselves.

TRAVEL: Attention IPA enthusiasts! Scottish brewery company BrewDog have launched the world’s first ‘beer hotel’, The Dog House, in Columbus, Ohio. The 32 room hotel boasts exclusive in-room beer taps, showers with mini-fridges stocked up with the IPA and even a SPA that incorporates malted barley massages for “vitamin B-rich experience”. All guests receive a complimentary drink upon check in to their stylish rooms, some of which overlook BrewDog’s sour beer facility, have access to the “interactive” beer museum and games of beer pong in the lobby. With room charges ranging from $162 a night to $284 for the “BrewMaster Suite”, the hard part is remembering the night before. Enjoy this unique vacation responsibly!

ENTERTAINMENT: Looking for something new to binge watch as the nights begin to get longer? We can relate. If you haven’t had the chance to travel and are looking for some unconventional viewing this autumn, or are interested in the weird and wonderful, try watching Dark Tourist, a Netflix Original series. “From a nuclear lake to a haunted forest, journalist David Farrier visits unusual — and often macabre — tourism spots around the world” describes the streaming service. If you enjoy Louis Theroux, Farrier is almost a twin.

BEAUTY: The OG palette, Naked, by Urban Decay cosmetics, is finally being laid to rest after 8 years in circulation. For make up lovers and MUA’s worldwide, this palette was the first in many collections, and has inspired a billion dollar beauty industry. Urban Decay have playfully bid to encourage sales before its discontinuation, with 50% off the palette worldwide and hosting a ‘funeral’ at Newport Beach in California, “with badasses and beauty influencers alike”. This event included MUA celeb appearances from Kandee Johnson, Christen Dominique and even a ‘eulogy’ by Nicole Richie. Video’s of the event can be found on Youtube, so use and abuse their discounts to stock up on the original go-to palette before its too late.

HOME: #ikeahacks. We’ve all heard of ‘upcycling’ – taking old or particularly uninteresting furniture and giving it a new lease of life with a lick of paint or decorative stickers. Well, many crafty home lovers have taken to the instagram trend of spicing up the Swedish retailer’s collections, which are well known for their minimal style and edge. More than 160,000 projects have been recorded on instagram alone, adding splashes of colour to otherwise ‘boring’ furniture. This trend has become so popular that the brand Ikea themselves decided to cash in, by collaborating with Dutch designers Scholten & Baijings to create the limited edition LYSKRAFT collection. This features their classic furniture detailed with ombré colours, dipped paint ends and patterned crockery, ranging from $1-$319 in select locations.

LONDON POP UPS: Luxury retailer Selfridges is now the home to a Fendi pop up in their ‘Corner Shop’ department, the first of its kind to be an independent area not sharing with other brands. Divided into kiosks which represent iconic parts of Rome, the pop up is an exclusive pre-launch of their highly anticipated Fendi x Fila collaboration, and their Fall/Winter 2018 collection. More excitingly, visitors can grab free balloons, exclusive ice creams in collaboration with famous Italian ice cream brand Steccolecco and even purchase a range of limited edition Fendi postcards that can be personalised with calligraphy.

Interested to read about Customer Profiling, then link to our blog post

https://slingshotlondon.com/slingshot-blog-brand-buidling-digital-evolution-era-effective/