Yamarama Active Wear – Athleisure, Yoga brand

Premium Sports Wear – Athleisure

CLIENT OBJECTIVE: Develop mix & match brand concept within premium active wear market

Work undertaken for Client:
• Developing concept & product design for multiple collections, sourcing reliable suppliers
• Business development from start-up to sustainable business: creating business plan to attain funding, establishing company structure for trading
• Working with brand development partners, creating identity, marketing & sales material
• Sales strategy within UK, Europe & developing International export sales
• PR strategy: featuring on covers of all UK Women’s fitness magazines

Outcome for Client:
• Established UK Brand retail and e-commerce, wholesale to UK, Europe and Asia