VASSI8 – Luxury handcrafted bags
Vassi8 – a modern, luxury brand that creates distinctive, high quality, artisan leather handbags for adventurous, savvy & sophisticated women.
With beautiful embellishments, the finest Italian craftsmanship & unique design detail, Vassi8 bags are a practical wardrobe asset and contemporary collectable that become a beloved possession.
CLIENT OBJECTIVE: Profile Raising, Marketing & PR
Works undertaken for Client:
• General overview of brand assets, values, reasons to believe, customer profiles
• Analyze business and KPIs to date
• Website audit; navigation, copy, imagery, UX, calls to action
• Write press releases; outline key press, stylists and product placement opportunities.
• Send out press releases to relevant online, traditional media, bloggers
• Look & Feel for social media and for seasonal photo shoot
Outcome for Client:
• After extension review of existing business & e-commerce, the client decided to change business strategy.
• Second phase of work will involve marketing focused on e-commerce and form a digital strategy