PLAY PURSE – inspired by the little girl’s toy of the 70’s comes PLAY PURSE; the only accessory that gives your outfit the playful edge it needs. Fondly remembered by those who treasured it first time around, the beaded coin purse is back and rapidly earning its reputation as the must-have accessory of the 21st Century.

The creative / satorial vision of graphic designer, stylist and serial entrepreneur, Georgia Vaux. She saw a gap in how to position Play Purse in an e-commerce platform for a new online shopping experience.

& SPECIAL GUESTS is an exquisitely curated collection of playful & stylish products that adds a sense of expression or uniqueness to the owner’s look. The products are limited edition, first to market in the UK or ‘own brand’, so this is an exclusive marketplace for one-off items.

& SPECIAL GUESTS combines Georgia’s love of playful items that have a sense of sophistication, subjectivity and light heartedness. A curated collection of unassuming objects of affection – such as a vintage curiosity or a handmade doll’s accessory – and reimagined as chic and desirable accessories. The online shop is about discovery and experience. Products and designs will change regularly, telling a story in new and inspiring ways to connect deeper with customers and to foster a community.


  • Investigation & facilitation of an ongoing business.
  • Development of a brand concept.
  • Create a plan & strategy to implement the creative concept to market.


  • SWOT; Brand & business – root strengths, weaknesses, threats.
  • Overview of Product and Key Benefits.
  • Analysis of current brand position
  • Brand history and story.
  • Existing customer profile.
  • Target customer/ market, market positioning – analyze market for stockist business model.
  • Insight into customer, market and positioning; focus groups & profiling.
  • Competitor analysis.
  • Brand alignment; potential influencers, celebrities, influencers, events.
  • Social Media – existing and potential.
  • Brand opportunities; routes to market, sales, marketing – to include traditional, creative & digital, PR.
  • Strategy: Sales, PR & Marketing, Digital & Social Media


  • Brand & strategy guide for next e-commerce brand
  • Ad placement/collaboration with aligned media
  • Celebrity dressing on Sophie Ellis Bexter


What the client says

Play Purse handbags Slingshot Client Disruptive approach fashion branding
Play Purse Fashion Accessories Celebrity dressing brand alignment
& Special Guests Slingshot client
& Special Guests Slingshot Client