ORIGIN 31 CREATIVE FINE JEWELLERY
CREATIVITY | VIBRANCY | QUALITY | EXPRESSION | ORIGINALITY | LUXURY
Playful, irreverent and nostalgic whilst beautifully crafted, elegantly designed using the finest materials. Origin 31 creates the perfect contradiction between personality and luxury.
The Childs Play collection draws focus from the toys, treats, and games that we all remember and love from our childhood, with pieces of fine jewellery that create a feeling, not just a look. The emotional connection between thejewelleryand the wearer is the focus when designing these eloquently crafted pieces. Jewellery should take you on a journey, tell a story, connect one with a time, place, moment, they are a reminder of a spirit that may have been lost through time but can be recaptured through this close relationship that the jewellery recaptures with the wearer.
Haribo rings, rock necklaces, fidget rings, hoolahoop earrings, Trivial Pursuit pie rings (The Wedge) are some of the select memories that the Childs Play collection payshomage to. Each piecebecomes a talking point, a conversation piece that generates a mutualconnection between people and creates new moments remembering past moments.
Created from only the finest of metals and stones Origin 31 takes something that once had very little monetary value into a beautiful piece of fine jewellery that becomes a lasting heirloom. Utilizing the finest silver, 9ct, and18ct gold and incorporating Fire Opal, Amethyst, Pink Sapphire, Tsavorite Garnet, Aquamarine and citrine stones to create vibrantcoloursand reflections of these childhood muses.
Origin 31 is a brand built on 20 years of experience in fine jewellery, trained goldsmiths, a diamond diploma and having worked at various fine jewellery and fashion houses within production, design, and development that enables Origin 31 to turn any concept into reality using any media.
Origin 31 offer both made to order service and bespoke where the jewellers work closely with the client to develop a piece that is a true reflection of the wearer’s personality and aesthetic style.
- Brand strengthening to create a cohesive and strong brand foundation, with key messages, benefits and USP.
- Brand creative direction:to help the founder create a clear brand visual identity.
- Brand touch points to reflect new brand direction.
- Relaunch of brand.
- Slingshot has worked on brand support and strengthening with brand guidance and personal workshops to draw key strengths, messages, benefits, USP and tone of voice.
- Slingshot engaged a web development team to strengthen the brand identity and concept across the digital platform, including copy writing, customer journey and guidance on visuals for the site.
- Worked with a graphic designer to create a new visual identity/full graphic package for Origin 31, including logo, logotype, marketing material, business cards and letterhead.
- Produced, art directed and styled photoshoot for Child’s Play collection creating campaign, website banner and also sales images for digital, POS and social.
- Wrote Press Release for the brand, collection.
- Press Day for launch of Child’s Play collection, included invitation send out to target contacts, inclusion in event, direct contact with press, stylists and bloggers.
- Helped to create a cohesive brand experience across visual assets, website, social for launch.