CULT CANDY COSMETICS

Cult Candy Cosmetics – Beauty brand,  is a collaboration between mother and child Angie Adams and Jazmin Bean. It’s a product of their collective experiences and ideas. Having been approached to create a collaborative makeup brand, Jazmin and Angie were hugely excited to have the opportunity to realise their vision. Slingshot have handled PR and brand development for vegan and cruelty free makeup brand, Cult Candy Cosmetics.

CULT CANDY: NEVER COMPROMISING ON STANDARDS

What makes Cult Candy stand out amongst other brands is its fundamental commitment to the principles of being vegan and cruelty-free. Cult Candy caters for everyone, whether it’s the wonderful and outlandish or the simpler side of makeup.
What is vegan and cruelty free make-up?
We think it’s brilliant that there’s so much more awareness around gender identity now, compared with previous times. But we’re genuinely inclusive – we don’t expect people to have to define their gender identity. What’s important is that people have the opportunity to create individual looks and to express themselves, whoever they are. At Cult Candy, we are what we are on all surfaces.
Want to know more about our thoughts on diversity?
We also believe fundamentally that it’s vital to meet the highest ethical standards across the board. Everyone should be aware that they need to make a contribution to future, by being more aware of the environment. We’re not going to compromise our identity and integrity to fit in with what’s in fashion at the time, or what other brands are doing. We’ll always be about respect – respect for animals, for individuals and for the planet.
Slingshot have had great success with raising awareness for this start up brand because key brand strengthening was achieved to get Cult Candy Cosmetics ready for effective PR. This is an exciting brand to watch as they were listed in the Evening Standard as one of the 20 Vegan Makeup Brands of 2020!

 

CLIENT OBJECTIVE:

  • To develop the Cult Candy Cosmetics brand from launch to next stage of growth.
  • To attain next stage of funding to grow product range, offer, scale and distribution and open new sales territories and opportunities.
  • Raise brand awareness.

SERVICES INCLUDED:

  • Brand and business development guidance.
  • Writing of funding strategy for next stage of business growth.
  • Beauty PR and Awareness campaign with influencer gifting program, traditional and digital media outreach included working with influencers Juno Birch, MakeupbyEmsxxx, Elizabeth Whibley, Plasticboy, Jo Harwood, CarolineBarnesmakeup and others.
  • Potential to help with sourcing funding options.

https://www.cultcandycosmetics.com

https://www.instagram.com/p/B0BwZBQplyn/

https://www.standard.co.uk/shopping/esbest/beauty/best-vegan-makeup-brands-a3977646.html

https://www.grazia.it/factory/cult-beauty-cosmetics-intervista-jazmin-bean

https://boyfriend-mag.com/2020/02/26/boyfriend-loves-cult-candy-cosmetics/?v=79cba1185463

To view other Slingshot PR client work

https://slingshotlondon.com/portfolio-item/emacbean-swimwear-pr-launch/

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