CONNECTION – WHAT DOES CONNECTION MEAN TO YOU AND YOUR BUSINESS?
By Emily Hill
At Slingshot, 2017 was all about building our networks and community of like-minded colleagues, clients and contacts. We feel strongly that our role in business is about helping build better businesses through strong collaborative efforts, so everyone wins. When we were approached with the opportunity for a collaborative Christmas party with 3 other agencies, we felt it was the best way to celebrate what has been a fantastic year and to be disruptive with our approach. We hosted the party, showcasing the amazing talents of our creatives, alongside agencies; PUSH PR and interior design PR agencies Sandford and October Communications for the first ConnectedChristmas!
The evening was a festive hub for networking, discussing the busy year and planning new strategies for the time ahead as clients, employees and press from all the agencies got together to celebrate.
Slingshot Creatives; Nicola Peirce did customised lighting projections that formed wall art, Flora McLean hit the decks and provided a groovy soundscape, Helen Bullock recorded the night’s events with her talent for capturing people and mood through illustration and Fat Chief Media captured the spirit of Connection on film.
It was a Christmas party to remember and everyone involved and who came added to the connected vibe and felt that they were part of something bigger and more expressive than the usual office party. At Slingshot, we felt we enlarged our community by connecting with like-minded people, we inspired others through the use of the creative expression of our talented artists and provided a more unique environment and energy for people to experience fun!
It certainly proved that collaborative working is effective working and creates a wider creative community – what’s not to love?
The end of a working year often encourages us to reflect on aspects we have achieved, (particularly in a business) but also what we feel can be improved upon.
So what have you done well with your business? How have you Connected? How are you going to ensure 2018 is successful for your product or services? What lessons have you learnt from 2017?
From all of us at Slingshot we wish you a happy Christmas, and New Year. Bring on 2018!